Director – Sales & Marketing Practice (Spain)

About BTS

BTS is a global professional services firm headquartered in Stockholm, Sweden, with around 1200 professionals in 34 offices, located on six continents. We focus on the people side of strategy, working with leaders at all levels to help them make better decisions, convert those decisions into actions and deliver results.

At our core, we believe people learn best by doing. For over 40 years, we’ve been designing powerful experiences that create profound and lasting impact on people and their careers. We inspire new ways of thinking, build critical capabilities and unleash business success.

It’s strategy made personal.

Our People Vision

BTS is a place where every employee’s contribution counts

We believe that if we give the right people freedom, responsibility and support, they will achieve great things. We know that the success of our business is entirely dependent on the quality, enthusiasm and engagement of our people.

What we offer:

• A fast-paced, fun and engaging environment
• An entrepreneurial culture of freedom and responsibility
• Meaningful work with real impact on clients and teams
• Continuous growth and career opportunities
• Great benefits and work flexibility
• Purpose and social responsibility

The Role

Location: Madrid/Barcelona

BTS is looking for a Director to join our Sales & Marketing Practice in Spain, playing a key role in expanding our presence and impact in the local market while collaborating closely with international teams and global Centers of Expertise.

This role is ideal for a commercially driven consulting leader who combines strong business development capabilities with the ability to build trusted senior client relationships and shape high-impact transformation solutions.

Key Responsibilities

• Drive the growth strategy for the Sales & Marketing Practice in Spain, aligned with BTS’s global positioning and go-to-market strategy.
• Build, manage and expand strategic relationships with enterprise and large corporate clients across industries.
• Act as a trusted advisor to senior stakeholders including C-suite executives, Commercial Directors, CHROs, Sales Leaders and General Managers.
• Identify client challenges and co-create impactful solutions across areas such as:
  • Commercial transformation
  • Go-to-market execution
  • Leadership development
  • Sales capability building
  • Business acumen
  • Change management and transformation
• Lead the full commercial lifecycle end-to-end, including opportunity generation, proposal shaping, commercial negotiation and deal closure.
• Partner closely with consulting and delivery teams to ensure solution excellence and client impact.
• Collaborate with international BTS teams and global experts to bring innovative capabilities and customized solutions to the Spanish market.
• Contribute actively to BTS’s positioning as a strategic transformation partner focused on people, performance and business impact.

What We Are Looking For

• 10+ years of experience in consulting, commercial leadership, business transformation or professional services environments.
• Strong track record in business development and managing complex enterprise relationships.
• Experience selling and shaping high-value consulting solutions involving multiple stakeholders.
• Credibility and confidence interacting with senior executive audiences.
• Strong commercial mindset combined with strategic thinking and client-centricity.
• Entrepreneurial spirit, autonomy and ability to thrive in dynamic environments.
• Collaborative leadership style with strong influencing capabilities.
• Passion for leadership, learning, transformation and people development.
• Native-level Spanish and fluent English are required.
• Italian and/or Portuguese are highly valued.
• International exposure and multicultural experience are a plus.